Attention: Manhattan Beach Experts
A dynamic marketing program is being released in Manhattan Beach that your company should be featured in. The marketing program has broad appeal to all businesses and individuals with a current or future interest in local real estate related services. The program will target the 15,293 housing units, 750 members of the Chamber of Commerce, and 1,000 top luxury homes in the City of Manhattan Beach. This program will appeal to local area Realtors, Homeowners, and other trades with an interest in local real estate.
We are bringing together some of the top local experts in fields relating to real estate in Manhattan Beach; Architects, Builders, Contractors, Realtors, Interior Designers, Landscape Architects, Mortgage Brokers, and Escrow/Title Services. The top experts in each field will have the opportunity to be featured in an Audio/Video presentation on CD-ROM and printed advertising insert. Featured experts can introduce their products and the services offered in a video commercial that is available 24 hours a day/7 days a week. Featured experts will clearly stand above the crowd in the local community.
The CD-ROM is titled Real Estate Manhattan Beach and 20,000 CD-ROMs are to be distributed. For quick reference, featured experts will have their company logo & contact information prominently featured inside the front cover of the CD jewel case insert. In addition to the CD-ROM exposure, each expert will be prominently featured on the corresponding website RealEstateManhattanBeach.com for a 12 month period. RealEstateManhattanBeach.com has just become the top ranked website in Google, Yahoo!, AOL, and most major search engines when searching for “Manhattan Beach Homes”, “Manhattan Beach Real Estate”, and “Manhattan Beach Homes for Sale”. In February, the website received 1,601 unique hits without being advertised (Annualized = 19,212 unique site visitors). The marketing pieces, top search engine placement, and additional advertising will significantly increase the website traffic and should increase the annualized projection to well over 30,000 viewers and over 200,000 impressions.
In a world of junk mail and flyers, a professional quality CD-ROM has a higher value to the recipient and will be retained for future reference. Research has shown that business card CD-ROMs are typically re-circulated from 3 to 6 times before being discarded. Traditional direct mail piece and flyers are often discarded immediately without being reviewed by the recipient.
Presenting your company and your expertise using this dynamic CD-ROM presentation allows consumers to refer back to you at their convenience. If it’s Midnight, and someone wants to find the best local resource in the industry, then wouldn’t you like them to have access to your expertise and services?
Why is this such a powerful advertising source? Compare the for yourself.
Compare other Local Advertising Alternatives
4 Color Flyer: 20,000 units @ .2123 cents each = $4,425 Your Cost + Door Hanger delivery
Direct Mail campaign: 20,000 units @ .7325 cents each = $14,650 Your Cost + delivery
(Large Refrigerator Magnets)
RealEstate Video Still Image
ManhattanBeach commerical local cable Beach Daily
CD-ROM/Website local cable TV Ad Reporter Breeze
Custom Audio X X
Digital Video X X
Digital Slide X X x?
Show
Ad Distribution Unlimited Limited Limited 104,000 94,000
# of views tracked! (Weekly Dist.) (South Bay Only)
Available 24hrs/7days Limited Limited Limited Limited
Services X X X X X
Description
Unlimited X X?
Photos
Limited X X X
Photos
Contact X X X X X
Information
Link to X
Website
Retained High Low Low Low Low
Value
Time Long Retention 30 seconds 12 seconds One Week? One Day?
Retained Re-circulated 3-6 times
Ease to Highly Accessible Very Low Very Low Low Low
Reference Reference 24/7
Technology Cutting 50 years old 50 years old 100 yrs old 100 yrs old
Edge
Where you Prominently Between Between Placed Placed
are featured in dedicated non relative non relative somewhere amongst
source relating programming Ads in 65+ pages a large
to your specialty of ads quantity
with you as the of ads
Local Expert
Estimated
Costs See Attached High $$ $300/mo $2,520/mo $7,080
(12 months, 24/7) (Ad in rotation) (4 weekly ads) (4 Sunday Ads)
(30 sec spot) Full Page Ads
Here's an example of what to expect:
CD-ROM Introduction Page
1) User places CD-ROM in Computer
2) Program automatically launches and places desktop icon of the Manhattan Beach Pier with a link to www.RealEstateManhattanBeach.com for future web access.
3) Dynamic introduction starts automatically using a variety of audio/video segments, still images, and art inspiring the viewer.
4) Introduction closes and Navigation page opens with dynamic “clickable” buttons, which launch the related content/presentation. (See attached sample)
CD-ROM Navigation Page
Once the CD-ROM is inserted into the computer, a brief video introduction will play and then a Menu or Navigation page on the similar to the one featured below will be displayed with clickable links to view your own customized video commercial and website.
From the Navigation Page, the viewer will be able to also click on the "Web Pages & Links" to view your logo and link to your personal website.
Web Pages & Links
(click Logo to be go to website)
DanByers.com 
Mortgage Company 
E-Escrows.com 
RealEstateManhattanBeach.com gets top search engine ranking
Click Here for details and specifics:
Here's some samples of programs that are available to the local experts:
Choose which one works best for you, or we can design your own custom package.
Be the Local Expert on the Cutting Edge!!
Ultimate Expert
Featured Expert with Audio/Video Introduction up to 45 seconds in 2 categories
- Logo and Contact information listed on CD-ROM insert
- Featured on CD-ROM for RealEstateManhattanBeach.com and your choice of 1 other South Bay City website and CD-ROM.*
RealEstatePalosVerdes.com
RealEstateRedondoBeach.com
RealEstateHermosaBeach.com
RealEstateElSegundo.com
RealEstateRollingHills.com
*CD-ROM release date not yet identified
- Contact Information given highest exposure in CD-ROM & Website Directories.
- Company Logo will be positioned in upper left corner on all framed web pages of www.RealEstateManhattanBeach.com and additional choice of South Bay City website.
- Your companies dedicated web page on www.RealEstateManhattanBeach with links to your primary website.
- Link to your companies website from Navigation page on CD-ROM
- Prominent listing on www.RealEstateManhattanBeach.com for 12 months after release of CD-ROM. (Currently over 18,000 annualized viewers without advertising)
- Prominent listing on 20,000 CD-ROMs
- 1,000 CD-ROMs delivered directly to Manhattan Beach’s Top Luxury Homes with your business card. ($10,500 Value)
- Listed above all other experts in order of participation in directory
- Listed in “Local Partners” on Website
- 600 CD-ROMs for your personal distribution w/your logo printed on CD ($6,000 Value)
- Recognition by other professionals and Manhattan Beach residents as the local expert.
Exposure on 20,000 CD’s + over 36,000 website visitors + Listing in 2 Reference Resources + over 240,000 projected page views.
Platinum Expert
Featured Expert with Audio/Video Introduction up to 45 seconds in 2 categories
- Logo and Contact information listed on CD-ROM insert
- High visibility placement of contact information on CD-ROM & Website
- Company Logo will be positioned in upper left corner on all framed web pages of www.RealEstateManhattanBeach.com
- Your companies dedicated web page on www.RealEstateManhattanBeach with links to your primary website.
- Link to your companies website from Navigation page on CD-ROM
- Prominent listing on www.RealEstateManhattanBeach.com for 12 months after release of CD-ROM. (Currently over 18,000 annualized viewers without advertising)
- Prominent listing on 20,000 CD-ROMs
- 1,000 CD-ROMs delivered directly to Manhattan Beach’s Top Luxury Homes with your business card ($10,500 Value)
- Listed above all other experts in order of participation in directory
- 500 CD-ROMs for your personal distribution w/your logo printed on CD ($5,000 Value)
- Recognition by other professionals and Manhattan Beach residents as the local expert.
Exposure on 20,000 CD’s + over 18,000 website visitors + Listing in Reference Resource + over 120,000 projected page views
Gold Expert
Featured Expert with Audio/Video Introduction up to 45 seconds in 1 category
- Logo and Contact information listed on CD-ROM insert
- Links to primary website from www.RealEstateManhattanBeach.com
- Link to your companies website listed on Navigation page of CD-ROM
- Prominent listing on www.RealEstateManhattanBeach.com for 12 months after release of CD-ROM. (Currently over 18,000 annualized viewers without advertising)
- Prominent listing on 20,000 CD-ROMs
- 500 CD-ROMs delivered directly to Manhattan Beach’s Top Luxury homes with your business card ($5,250 Value)
- Listed above all Silver Experts in directory
- 300 CD-ROMs for your personal distribution w/your logo printed on CD ($3,000 Value)
- Recognition by other professionals and Manhattan Beach residents as the local expert.
Exposure on 20,000 CD’s + over 18,000 website visitors + Listing in Reference Resource + 120,000 projected page views
Silver Expert
Featured Expert with Audio/Video Introduction up to 25 seconds in 1 category
- Logo and Contact information listed on CD-ROM insert
- Links to primary website from www.RealEstateManhattanBeach.com
- Prominent listing on www.RealEstateManhattanBeach.com for 12 months after release of CD-ROM. (Currently over 18,000 annualized viewers without advertising)
- Prominent listing on 20,000 CD-ROMs
- 250 CD-ROMs delivered directly to Manhattan Beach’s Top Luxury homes you’re your business card ($2,625 Value)
- Listed above all Basic and Generic listings in directory
- 150 CD-ROMs for your personal distribution w/ your logo printed on CD ($1,500 Value)
- Recognition by other professionals and Manhattan Beach residents as the local expert.
Exposure on 20,000 CD’s + over 18,000 website visitors + Reference Resource + 120,000 projected page views
Basic Expert
Basic Expert - no Audio/Video Introduction.
- Logo and Contact information listed on CD-ROM insert
- Links to primary website from www.RealEstateManhattanBeach.com
- Prominent listing on www.RealEstateManhattanBeach.com for 12 months after release of CD-ROM. (Currently over 18,000 annualized viewers without advertising)
- Basic listing on 20,000 CD-ROMs
- Listed above all generic listings in directory
- 75 CD-ROMs for your personal distribution ($750 Value)
- Recognition by other professionals and Manhattan Beach residents as the local expert.
Exposure on 20,000 CD’s + over 18,000 website visitors + Reference Resource
Listing with Experts
No Audio/Video Introduction.
- Link to primary website from www.RealEstateManhattanBeach.com
- Listing on www.RealEstateManhattanBeach.com for 12 months after release of CD-ROM. (Currently over 18,000 annualized viewers without advertising)
- Contact information on 20,000 CD-ROMs
- 10 CD-ROMs for your personal distribution ($100 Value)
- Recognition by other professionals and Manhattan Beach residents
Exposure on 20,000 CD’s + over 18,000 website visitors + Reference Resource
Local Partner Listing
Web site listing only under Local Partners on www.RealEstateManhattanBeach.com
- $5 per week, 52 week minimum
- Features Contact Information
- Features Full Color Displayed Logo
- Features Brief Description of Services
- Refer one partner, receive $120 off of second year
This is an excellent opportunity to showcase your company and services as a contemporary leader in the local community for your specialty. The program is designed to promote you as the leading expert in Manhattan Beach and receive recognition by your clients, peers, and other service providers. You have the opportunity to distinguish your company by being one of the first to utilize this dynamic media presentation that homeowners, residents, newcomers, professionals, realtors, and peers will utilize to gain access and familiarity with the top local experts like yourself.
The Marketing Company provides traditional marketing programs, but we specialize in digital marketing systems. We utilize a combination of print and digital media to capture your current and future customers and strategize to reduce your long-term marketing expense. We help you lead your customers through print advertising into internet and digital formats to ultimately reduce your advertising costs. Ask your local representative for details.
We are looking forward to your inclusion. If you have any questions, call us at (866)326-7355 or send us an email at GoToTMC@Hotmail.com.
